We are more likely to care about a future we can see ourselves in.
“Your Future Guide” (YFG) is a first-of-its-kind digital experience that brings the milestone “FUTURES” exhibition—the Smithsonian’s first exploration of the future—to audiences everywhere.
YFG helps people imagine the future by giving them a tour of it. The project is based on research that shows that most Americans struggle to think more than 30 years into the future, but it is exactly that type of long-term thinking that enables people to focus on solutions and the future they desire.