The one thing that can’t be contained is our love for music

The Pepsi Super Bowl Halftime Show is one of the biggest nights in music every year. And with The Weeknd headlining the show this year, 2021 will be no exception. In our film, we capture all walks of American life as they unapologetically perform The Weeknd’s #1 billboard hit “Blinding Lights” in preparation for the show. The film ran nationally, building anticipation throughout the NFL playoffs, leading to the Super Bowl itself.